The Ideal Marketing Team: Should I Build an In-House Marketing Team or Start with an Agency?

Should you hire an in-house marketing team or work with an agency? Learn how to assess your goals, budget, and skill gaps to decide the best marketing setup for your small business. There’s no such thing as a marketing purple unicorn.
While some marketers are strong generalists, no one is an expert in everything. If you’re expecting one hire to manage everything, you may be setting them (and your marketing) up to fail.